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There has been a lot of hype in recent times about social media, and you may well be asking yourself if it’s a useful business tool.  Here I will look at one of the fasted growing social media outlets – Facebook.

To give you an idea of the sheer size of the Facebook community, here’s an interesting statistic.  If Facebook were a country, it would be the 8th largest in the world, with a larger ‘population’ than Japan and Russia.  At the beginning of 2009, there were over 150 million users.  And while it started out as an outlet for college students it now comprises users around the world of all ages, education levels and interests.  The fastest growing demographic currently is users over 35 years old.

So why use Facebook as one of your promotional tools?  There a a number of reasons: Read More

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I so often hear this question:  “I am showing a profit in my business but I have no money.  Where is it???”  There are a number of places to look, and a few things you can do to improve your cash flow.

Debtors

When you review your income statement, the sales might look great and the bottom line nicely in the black.  Yet, you look at your bank statement and the balance is depressingly low.  The answer will be lurking in your balance sheet.  The first thing to look at is your Accounts Receivable (Debtors) balance.  These are your outstanding invoices for which you haven’t been paid.

How promptly *do* your customers pay you? Read More