In my recent blog on Business Networking Web 2.0 Style I posted a video from YouTube which made some eye opening claims about the prevalence of Social Media. It raises many issues which are very relevant to the way we do business today, and small business owners would be well advised to consider them.
Many people still dismiss social media as a passing fad. According to ComScore, over 70% of Australians visited a social networking site in June this year, up 29% from the previous year. Facebook visits grew from 3 million to 6 million and Twitter grew from 13,000 to 800,000 in the same period in Australia alone.
This kind of growth and reach is hard to ignore. Read More
Nine years ago this month I launched my business on an unsuspecting public. Nobody had warned me at the time that in addition to being an accountant, I had to be social as well!
Much has been written recently on how to use [insert favourite social media application here] to win the hearts, minds and business of new and existing customers. Being a non-typical Generation Xer and an early adopter of computer / internet technologies, I’m loving the opportunities being opened up by Social Media.
When I first started my business I joined the local Chamber of Commerce, Rotary, breakfast referral groups and so on. Every so often I’d go to networking events which were not unlike what I imagine speed dating to be like. Get as many contacts and business cards as you can then move on to the next group. Read More
There has been a lot of hype in recent times about social media, and you may well be asking yourself if it’s a useful business tool. Here I will look at one of the fasted growing social media outlets – Facebook.
To give you an idea of the sheer size of the Facebook community, here’s an interesting statistic. If Facebook were a country, it would be the 8th largest in the world, with a larger ‘population’ than Japan and Russia. At the beginning of 2009, there were over 150 million users. And while it started out as an outlet for college students it now comprises users around the world of all ages, education levels and interests. The fastest growing demographic currently is users over 35 years old.
So why use Facebook as one of your promotional tools? There a a number of reasons: Read More