Nine years ago this month I launched my business on an unsuspecting public. Nobody had warned me at the time that in addition to being an accountant, I had to be social as well!
Much has been written recently on how to use [insert favourite social media application here] to win the hearts, minds and business of new and existing customers. Being a non-typical Generation Xer and an early adopter of computer / internet technologies, I’m loving the opportunities being opened up by Social Media.
When I first started my business I joined the local Chamber of Commerce, Rotary, breakfast referral groups and so on. Every so often I’d go to networking events which were not unlike what I imagine speed dating to be like. Get as many contacts and business cards as you can then move on to the next group. Read More
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