There has been a lot of hype in recent times about social media, and you may well be asking yourself if it’s a useful business tool. Here I will look at one of the fasted growing social media outlets – Facebook.
To give you an idea of the sheer size of the Facebook community, here’s an interesting statistic. If Facebook were a country, it would be the 8th largest in the world, with a larger ‘population’ than Japan and Russia. At the beginning of 2009, there were over 150 million users. And while it started out as an outlet for college students it now comprises users around the world of all ages, education levels and interests. The fastest growing demographic currently is users over 35 years old.
So why use Facebook as one of your promotional tools? There a a number of reasons: Read More
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